Conspiracy theorist Alex Jones is selling a new supplement to gullible men. Named Alpha Dog the capsules are guaranteed to produce "high-value males." A cursory look at the ingredients, however, shows Alpha Dog contains a lot of cat poo.
Many people recognize the name toxoplasmosis as the condition domestic cats get from mice. The felines become infected with the Toxoplasma gondii parasite. The parasite's eggs are released in the cat's feces. Mice are then infected and the cycle is complete.
An interesting aspect of Toxoplasma gondii is how it changes the behavior of mice. Infected rodents become risk-takers and lose their fear of cats. It's the parasite's way of ensuring it gets into a cat's system to breed.
Alex Jones is defending his supplement and offering some science to back up his claim. A recent study shows wolves that are infected with the parasite Toxoplasma gondii are more likely to be leaders.
The new study looks at wolves living in Yellowstone National Park. Animals infected with Toxoplasma gondii are 11 times more likely to leave their own pack and start their own. The infected who stay with their group are 46 times more likely to become pack leaders. It seems the parasite makes the infected wolves more willing to take risks. Researchers believe these wolves become infected by eating the poo from wild felines.
And that's when Alex Jones and InfoWars stepped in.
"We think cat poo is the fastest way to turn soy boys into alpha dogs," said an anonymous member of Jones' team. "Our fans are eating it up."
Though it's still early, Alpha Dog looks like it's going to be a bestseller for Jones.